EXQUISITE DESIGN THAT USHERS IN A NEW ERA OF LUXURY, SEAMLESSLY BLENDING ETHICS AND AESTHETICS
WHO WE ARE
Founded by Alexandra Gucci, AGCF is boldly pushing the meaning of purpose-driven fashion.
Inspired by the enduring legacy of her grandfather, Aldo Gucci, Alexandra brings to life a brand that embodies a message of hope, compassion and unity.
OUR PURPOSE
AGCF believes in the power of fashion to create, elevate and transform. Our purpose is epitomized in each piece in our collections – a vessel of inspiration, catalyst for change and testament to the unbreakable chain of positive impact we strive to create.
IMPACT & RESPONSIBILITY
As a Public Benefit Corporation, AGCF is built around a commitment to making a lasting impact on society. To fulfill Alexandra's vision to inspire change through fashion, the House has pledged to give a percentage of sales (min. 2%) and 20% of profits to grass roots charitable organizations that align with AGCF's mission and values.
We champion causes that support the wellbeing and protection of young women and children, while also prioritizing our planet when evaluating manufacturing practices and materials. Our approach demonstrates that ethical practices and breathtaking design can coexist harmoniously, empowering rather than exploiting.
INSPIRING CHANGE
By intertwining purpose with every aspect of our brand, AGCF is not just producing fashion – we're igniting a movement, demonstrating that when ethics and aesthetics align, the result is not only beautiful but profoundly impactful.
AGCF creates collections that inspire change, unifying people through shared values and common causes – creating positive change in society and the environment.
WHAT AGCF STANDS FOR
AG: Alexandra Gucci is driven by her heritage to push boundaries through bold innovation and visionary design.
CF: Creative Framework – the AGCF philosophy functions within a unified Creative Framework of timeless design, exceptional craftsmanship and purpose-driven action to elevate and transform – what we refer to as Unità.
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