INSPIRED BY HERITAGE.
DRIVEN BY PURPOSE.
FORGING A NEW LEGACY.
OUR STORY
AGCF was founded by Alexandra Gucci Zarini to inspire change through luxury artisan designs that embody hope, compassion, and unity.
Inspired by the enduring legacy of her grandfather, Aldo Gucci, Alexandra channels his visionary spirit into a brand that honors the past while forging a brighter future.
OUR PURPOSE
AGCF believes in the power of fashion to create, elevate and transform. Our purpose is epitomized in each piece in our collections – a vessel of inspiration, catalyst for change and testament to the unbreakable chain of positive impact we strive to create.
IMPACT & RESPONSIBILITY
As a Public Benefit Corporation, AGCF is committed to profound societal impact alongside exquisite design. To fulfill Alexandra’s vision of inspiring change through fashion, we pledge the greater of 2 % of sales or 20 % of profits to organizations and initiatives dedicated to the protection and wellbeing of children.
Every piece is crafted responsibly and with ethical integrity — so that true luxury can remain both breathtakingly beautiful and deeply meaningful.
INSPIRING CHANGE
By weaving purpose into every thread of our brand, AGCF ignites a movement: one where ethics and aesthetics unite to create not just beauty, but profound transformation.
Our collections rally people around the shared cause of protecting children — because their brighter future is the foundation of a stronger, more compassionate society. One inspired life at a time.
WHAT AGCF STANDS FOR
AG - Legacy & Heritage
Alexandra Gucci founded AGCF as a purpose-driven luxury brand and as a tribute to her grandfather, Aldo Gucci, the visionary who created the world’s first global luxury fashion house and pioneered celebrity endorsement, brand collaborations, airport boutiques, and worldwide branding.
CF - Creative Framework
AGCF’s philosophy thrives within a unified Creative Framework of timeless design, exceptional craftsmanship, and purpose-driven action to elevate and transform — our shared ethos of Unità.
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