AGCF is proud to partner with the World Childhood Foundation, founded by Her Majesty Queen Silvia of Sweden and chaired by H.R.H. Princess Madeleine.

In its honor, AGCF has dedicated its signature green to the foundation, permanently renamed The Color of Hope. AGCF will donate 20% of proceeds from every Color of Hope piece to Childhood USA, the foundation's American chapter.

The Color of Hope reflects Alexandra Gucci Zarini’s deeply personal commitment to protecting children. Together with World Childhood Foundation USA, this partnership gives purpose to that promise, helping to create a safer future where every child can grow, thrive, and live free from harm.